.jpeg)
African Americans are the most active users of the mobile internet – and their use of it is also growing the fastest. This means the digital divide between African Americans and white Americans diminishes when mobile use is taken into account.
- 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant-messaging, half again the national average of 32%.
- 29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.
- Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.
The high level of activity among African Americans on mobile devices helps offset lower levels of access tools that have been traditional onramps to the internet, namely desktop computers, laptops, and home broadband connections.
- By a 59% to 45% margin, white Americans are more likely to go online using a computer on a typical day than African Americans.
- When mobile devices are included in the mix, the gap is cut in half; 61% of whites go online on the average day when mobile access is included while 54% of African Americans do.
- Looking across a range of digital activities – some done online typically using a computer and others being non-voice data activities on a mobile device – African American and white Americans, on average, do the same number of activities.
Time to invest in Smooth magazine, I guess.
An anxious readership awaits word.
Posts
All Comments
