Bsi 2,109.58 +8.88 +.42%
Why would Microsoft photoshopping in a white head on a black man for a Polish ad raise the Index? Cause we think it's funny.
And the Polish version.
Racism? Probably not. It's just marketing (it's not like there are a lot of black folk in Poland). But it is a hilariously bad idea. And if there's anything that can be learned from all this it's if you're a company with Microsoft's power and reach, you might just want to go ahead and spring for the cost of another photoshoot.