Bsi 2,020.69 +0.0 0.0%
We at the Index apologize for the timing of our posts, but it's been a long week of moving and work. Normal posting will resume Monday.
LeBron James (LBJ6) 17.48 +2.39 +13.67%
Interestingly enough, King James' Q rating didn't suffer among African-Americans.
You've probably heard about his plummeting Q rating (the industry standard for measuring an athlete's familiarity and appeal). According to The Q Scores Co., for non-blacks, LeBron's positive Q rating went from 18 percent in January to 10 percent in September and, more telling, his negative Q rating went from 24 percent to 44. Nearly half of the non-blacks in this country don't like the dude. Meanwhile, LeBron's positive Q rating among blacks went from 52 percent in January to 39 -- a noticeable drop -- but his negative Q rating barely budged, going from 14 percent to 15. Among African-Americans, says The Q Scores Co. executive vice president Henry Schafer, the shift in opinion was mostly to neutral.
Bishop Eddie Long (BEL) 3.59 -4.59 -56.11%